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GS

Gordon Scott

Title:
Financial Education Consultant
Education:
Brigham Young University — B.A. in Technical Writing · San Jose State University — Master’s Degree in Instructional Technology
Expertise:
Technical Analysis, Trading, Investing, Instructional Design, Financial Education, Penny Stocks, Forex, Futures, Securities
  • Has published 100 articles for Imperialpedia.
  • Holds Brigham Young University — B.A. in Technical Writing and San Jose State University — Master’s Degree in Instructional Technology.
  • Certified in Chartered Market Technician (CMT).
  • Covers Technical Analysis, Trading, Investing, Instructional Design, Financial Education, Penny Stocks for Imperialpedia.
  • CMT

Experience

Gordon Scott is a financial education consultant, active investor, trader, and technical analysis specialist with more than 20 years of experience in investing, trading, and financial education. He has traded and provided education covering securities, futures, forex, and penny stocks. Scott has more than 15 years of experience as a trading coach and has held roles in financial education, instructional design, content management, and academic instruction. He teaches imperialpedia Academy’s Penny Stock Trading course and has developed educational programs designed to help individual traders and investors understand financial markets and trading strategies. From 2013 to 2018, Scott served as Managing Director of the Chartered Market Technician (CMT) designation’s examination program for the CMT Association. The CMT designation is a recognized professional credential in technical analysis. Scott previously served as a content manager at Investools, where he developed online curriculum and oversaw educational content related to trading strategies. He also spent 10 years with IBM, developing instructional materials and working on business process refinement, and served as an adjunct instructor in organizational strategy and leadership at Brigham Young University. Scott is the co-author of "Invest to Win" with Toni Turner, a book covering investment approaches and the GainsMaster Investing method. He earned a Bachelor of Arts in Technical Writing from Brigham Young University and a master’s degree in Instructional Technology from San Jose State University. He is a Chartered Market Technician (CMT) and a member of the CMT Association.

Education

Gordon holds Brigham Young University — B.A. in Technical Writing and San Jose State University — Master’s Degree in Instructional Technology.

About Imperialpedia

Imperialpedia helps readers understand personal finance, investing, and markets. Every published article names a writer, an editorial reviewer, and a fact-checker, and claims are checked against primary sources before publication. Learn more in our editorial policy and fact-checking policy.

Full Archive

Latest From Gordon

100 articles

Stock Market Circuit Breakers Explained
Stocks
Stock Market Circuit Breakers Explained

Circuit breakers are automatic trading halts triggered by steep, fast market declines — a safeguard designed to give investors a pause and curb panic-driven selling.

By James Chen

Stock Market Trading Hours Explained
Stocks
Stock Market Trading Hours Explained

U.S. stock markets run on a set daily schedule, with regular trading hours, extended pre-market and after-hours sessions, and meaningfully different liquidity and risk in each.

By James Chen

Dividend Yield Explained
Stocks
Dividend Yield Explained

Dividend yield measures a stock's annual dividend payment as a percentage of its share price — a quick income comparison tool that can also hide risk when a yield looks unusually high.

By James Chen

Trading Volume Analysis Explained
Stocks
Trading Volume Analysis Explained

Trading volume — the number of shares changing hands — helps confirm or question a price move. Combined with price action, volume analysis is one of the core tools of technical analysis.

By James Chen

Beta Explained: Measuring a Stock's Volatility
Stocks
Beta Explained: Measuring a Stock's Volatility

Beta measures how much a stock's price tends to move relative to the overall market — a widely used, if imperfect, gauge of relative volatility and risk.

By James Chen

Return on Assets (ROA) Explained
Stocks
Return on Assets (ROA) Explained

Return on assets measures how efficiently a company turns what it owns into profit — net income divided by total assets — and is most useful when compared within the same industry.

By James Chen

Treasury Shares: What They Are and How They Work
Stocks
Treasury Shares: What They Are and How They Work

Treasury shares are stock a company has repurchased and holds itself rather than keeping in public circulation — reducing outstanding shares without retiring them entirely.

By James Chen

Floating Shares: What They Are and How They Work
Stocks
Floating Shares: What They Are and How They Work

A company's float is the portion of its outstanding shares actually available for public trading — excluding insider holdings, restricted stock, and shares the company itself owns.

By James Chen

International Stocks Explained
Stocks
International Stocks Explained

International stocks are shares in companies based outside your home country — a way to diversify beyond a single economy, with added considerations like currency risk and differing market regulations.

By James Chen

Large-Cap Stocks Explained
Stocks
Large-Cap Stocks Explained

Large-cap stocks are shares in companies typically worth $10 billion or more — established, heavily-traded businesses that anchor most major indexes and most diversified portfolios.

By James Chen

Mid-Cap Stocks Explained
Stocks
Mid-Cap Stocks Explained

Mid-cap stocks — roughly $2 billion to $10 billion in market value — sit between small and large caps, often described as a middle ground between growth potential and financial stability.

By James Chen

Small-Cap Stocks Explained
Stocks
Small-Cap Stocks Explained

Small-cap stocks are shares in companies typically worth $300 million to $2 billion — smaller, less-followed businesses that offer higher growth potential alongside meaningfully higher risk and volatility.

By James Chen

Risk Management for Stock Investors
Stocks
Risk Management for Stock Investors

Risk management in stock investing isn't about eliminating losses — it's a set of practical habits that keep any single mistake from derailing your overall plan.

By James Chen

Outstanding Shares: Definition and How to Calculate
Stocks
Outstanding Shares: Definition and How to Calculate

Outstanding shares are all the shares a company has issued and that are currently held by shareholders, including insiders — the figure used to calculate market capitalization and earnings per share.

By James Chen

Contrarian Investing Strategy Explained
Stocks
Contrarian Investing Strategy Explained

A contrarian investing strategy deliberately buys stocks the crowd has given up on and sells or avoids whatever everyone else is currently excited about.

By James Chen

Bollinger Bands Explained
Stocks
Bollinger Bands Explained

Bollinger Bands wrap a moving average in two bands that widen and narrow with volatility, giving a visual read on how stretched a price move has become.

By James Chen

What Is an Order Book?
Stocks
What Is an Order Book?

An order book is the live, constantly updating list of pending buy and sell orders for a stock, organized by price — it's the raw data behind every quote you see.

By James Chen

What Is a Shareholder?
Stocks
What Is a Shareholder?

A shareholder is any individual or institution that owns at least one share of a company's stock, giving them a legal claim on its earnings and, often, a vote.

By James Chen

Return on Equity (ROE) Explained
Stocks
Return on Equity (ROE) Explained

Return on equity measures how efficiently a company turns shareholders' invested capital into profit, calculated by dividing net income by shareholders' equity.

By James Chen

Portfolio Allocation Basics
Stocks
Portfolio Allocation Basics

Portfolio allocation is the decision that matters more than any individual stock pick — how you split money across stocks, bonds, and cash based on your timeline and risk tolerance.

By James Chen

MACD Explained
Stocks
MACD Explained

MACD tracks the changing distance between two moving averages to gauge momentum shifts — one of the most widely used indicators in technical analysis.

By James Chen

Defensive Stocks Explained
Stocks
Defensive Stocks Explained

Defensive stocks belong to companies selling things people need regardless of the economy — utilities, groceries, medicine — which makes their earnings unusually steady through recessions.

By James Chen

Active Investing Explained
Stocks
Active Investing Explained

Active investing means researching and selecting individual securities in an ongoing attempt to outperform the broader market rather than simply match it.

By James Chen

Shareholder Voting Rights Explained
Stocks
Shareholder Voting Rights Explained

Owning common stock typically grants voting rights on major corporate decisions, exercised at annual meetings or through mailed and electronic proxy ballots.

By James Chen

Relative Strength Index (RSI) Explained
Stocks
Relative Strength Index (RSI) Explained

The Relative Strength Index gauges how fast and how far a stock has moved recently, flagging conditions traders commonly call overbought or oversold.

By James Chen

Passive Investing Explained
Stocks
Passive Investing Explained

Passive investing means minimizing decisions and trading, leaning on broad, low-cost funds to capture market returns instead of trying to outguess where prices go next.

By James Chen

Free Cash Flow (FCF) Explained
Stocks
Free Cash Flow (FCF) Explained

Free cash flow is the actual cash a company generates after running the business and paying for equipment and property — money genuinely free to return to shareholders or reinvest.

By James Chen

Cyclical Stocks Explained
Stocks
Cyclical Stocks Explained

Cyclical stocks rise and fall alongside the broader economy — thriving when consumers and businesses are spending freely, and struggling when they pull back.

By James Chen

Bid vs Ask Price Explained
Stocks
Bid vs Ask Price Explained

The bid is the highest price a buyer will pay, the ask is the lowest price a seller will accept, and the gap between them — the spread — quietly affects every trade.

By James Chen

Supply and Demand in the Stock Market
Stocks
Supply and Demand in the Stock Market

Every stock price move ultimately traces back to supply and demand — how many shares are available to trade against how eager buyers and sellers are to trade them.

By James Chen

Public vs Private Companies: Key Differences
Stocks
Public vs Private Companies: Key Differences

Public companies sell shares to anyone through a stock exchange and must disclose detailed financials; private companies keep ownership closely held and their books largely confidential.

By James Chen

Net Income Explained
Stocks
Net Income Explained

Net income is what remains of a company's revenue after every expense, interest payment, and tax bill is subtracted — the figure investors call the 'bottom line.'

By James Chen

Moving Averages Explained
Stocks
Moving Averages Explained

A moving average smooths daily price noise into a single trend line, and its crossovers are among the most widely watched signals in technical analysis.

By James Chen

Meme Stocks Explained
Stocks
Meme Stocks Explained

Meme stocks surge and crash based on social media attention and coordinated retail trading rather than business fundamentals — the GameStop rally of 2021 turned the phenomenon into a household term.

By James Chen

Index Investing Strategy Explained
Stocks
Index Investing Strategy Explained

An index investing strategy means buying a fund that simply tracks a market benchmark, owning hundreds of companies at once instead of trying to pick individual winners.

By James Chen

Trend Lines Explained
Stocks
Trend Lines Explained

A trend line connects a stock's swing highs or lows to visualize direction — simple to draw, easy to draw badly, and never a guarantee of what comes next.

By James Chen

Stock Certificates: What They Are (And Do You Still Need One)
Stocks
Stock Certificates: What They Are (And Do You Still Need One)

A stock certificate is a paper document proving share ownership. Almost all modern trading skips paper entirely, using electronic book-entry records instead.

By James Chen

Revenue: What It Means for a Public Company
Stocks
Revenue: What It Means for a Public Company

Revenue is the total amount of money a company brings in from selling its products or services, before any expenses are subtracted — the starting line of the income statement.

By James Chen

Penny Stocks Explained: Risks and Realities
Stocks
Penny Stocks Explained: Risks and Realities

Penny stocks trade at very low share prices, often outside major exchanges, and combine thin regulation with heavy manipulation risk — a low price tag doesn't mean low risk.

By James Chen

Momentum Investing Strategy Explained
Stocks
Momentum Investing Strategy Explained

A momentum investing strategy buys stocks that are already trending upward and sells those trending downward, betting that recent price direction tends to persist for a while.

By James Chen

Long-Term Investing: Why Patience Pays Off
Stocks
Long-Term Investing: Why Patience Pays Off

Long-term investing isn't a passive default — it's a deliberate strategy that lets compounding and business growth do the work that timing rarely can.

By James Chen

How and Why Stock Prices Change
Stocks
How and Why Stock Prices Change

Stock prices change because buyers and sellers continuously renegotiate a price based on new information, expectations, and how badly each side wants to trade.

By James Chen

Support and Resistance Explained
Stocks
Support and Resistance Explained

Support and resistance are price levels where a stock has repeatedly stalled or reversed — useful reference points, though far from guaranteed to hold.

By James Chen

NASDAQ Explained: How It Works and How It Differs From the NYSE
Stocks
NASDAQ Explained: How It Works and How It Differs From the NYSE

Nasdaq was the world's first fully electronic stock exchange, and it still runs on a competing-market-maker model rather than a physical trading floor.

By James Chen

Fractional Shares: What They Are and How They Work
Stocks
Fractional Shares: What They Are and How They Work

Fractional shares let you invest a specific dollar amount in a stock rather than buying a full share, opening up expensive companies to investors with modest budgets.

By James Chen

Your First Stock Purchase: A Step-by-Step Guide
Stocks
Your First Stock Purchase: A Step-by-Step Guide

Buying your first stock is a small number of clicks, but a little preparation beforehand makes the experience far less nerve-wracking.

By James Chen

Earnings Per Share (EPS) Explained
Stocks
Earnings Per Share (EPS) Explained

Earnings per share divides a company's total profit by its shares outstanding, turning company-wide net income into a per-share figure investors can actually compare.

By James Chen

Dividend Investing Strategy Explained
Stocks
Dividend Investing Strategy Explained

A dividend investing strategy targets companies that pay reliable, often growing cash distributions to shareholders, favoring steady income over speculative price gains.

By James Chen

Blue-Chip Stocks Explained
Stocks
Blue-Chip Stocks Explained

Blue-chip stocks are shares in large, financially sound companies with long histories of reliable performance — the closest thing the stock market has to a household name.

By James Chen

Price-to-Book (P/B) Ratio Explained
Stocks
Price-to-Book (P/B) Ratio Explained

The price-to-book ratio compares a stock's market price to its accounting book value per share, a metric long favored by value investors for spotting potential bargains.

By James Chen

Preferred Stock: Definition and How It Works
Stocks
Preferred Stock: Definition and How It Works

Preferred stock is a hybrid security that pays a fixed dividend and sits ahead of common shares in the payout line, trading voting power for more predictable income.

By James Chen

NYSE Explained: How the New York Stock Exchange Works
Stocks
NYSE Explained: How the New York Stock Exchange Works

The New York Stock Exchange is the world's largest exchange by market value of listed companies, blending electronic matching with human floor-based oversight.

By James Chen

How Much Money Do You Need to Start Investing in Stocks?
Stocks
How Much Money Do You Need to Start Investing in Stocks?

There's no minimum dollar amount required to start investing in stocks — what matters far more is starting consistently, even with small amounts.

By James Chen

Growth Investing Strategy Explained
Stocks
Growth Investing Strategy Explained

A growth investing strategy targets companies expected to expand revenue and earnings faster than average, accepting a higher price today for a bigger future payoff.

By James Chen

Dividend Stocks Explained
Stocks
Dividend Stocks Explained

Dividend stocks pay shareholders a portion of company profits on a regular schedule, turning stock ownership into a source of recurring income rather than just a bet on the share price.

By James Chen

Candlestick Charts Explained
Stocks
Candlestick Charts Explained

A candlestick compresses a stock's open, high, low, and close into one visual shape — here's how to read them and which patterns actually get cited most.

By James Chen

Value Stocks Explained
Stocks
Value Stocks Explained

Value stocks trade for less than their fundamentals suggest they're worth, and buying them cheap while waiting for the market to catch up is one of the oldest strategies in investing.

By James Chen

Value Investing Strategy Explained
Stocks
Value Investing Strategy Explained

A value investing strategy looks for solid companies trading for less than they're actually worth, buying with a margin of safety rather than chasing whatever's hot.

By James Chen

Technical Analysis Explained
Stocks
Technical Analysis Explained

Technical analysis studies price and volume patterns to gauge where a stock might head next — a widely used but genuinely contested approach to reading markets.

By James Chen

Price-to-Earnings (P/E) Ratio Explained
Stocks
Price-to-Earnings (P/E) Ratio Explained

The P/E ratio divides a stock's share price by its earnings per share, giving a rough sense of how much investors are paying for each dollar of profit.

By James Chen

Opening a Brokerage Account: Step-by-Step Guide
Stocks
Opening a Brokerage Account: Step-by-Step Guide

Opening a brokerage account is mostly paperwork you can finish in twenty minutes online — the real decisions are which broker and which account type.

By James Chen

How Stock Exchanges Work
Stocks
How Stock Exchanges Work

A stock exchange is a regulated marketplace that matches buy and sell orders according to fixed rules — here's what happens between clicking "buy" and owning a share.

By James Chen

Common Stock: Definition and How It Works
Stocks
Common Stock: Definition and How It Works

Common stock is the standard form of company ownership most investors buy — it carries voting rights but ranks behind other claims when profits or assets are distributed.

By James Chen

What Is the Stock Market?
Stocks
What Is the Stock Market?

The stock market is the network of exchanges and rules through which investors buy and sell ownership stakes in public companies — here's what that means in practice.

By James Chen

What Is a Stock?
Stocks
What Is a Stock?

A stock is a unit of ownership in a company. Buy one and you legally own a sliver of that business, along with a claim on its future profits.

By James Chen

How to Sell Stocks
Stocks
How to Sell Stocks

Selling a stock is a two-click process on most platforms, but knowing when and why to sell is where investors actually struggle.

By James Chen

Growth Stocks Explained
Stocks
Growth Stocks Explained

Growth stocks are shares in companies expected to expand revenue and earnings faster than the broader market — and that promise of future profit is exactly what makes them exciting and risky at once.

By James Chen

Fundamental Analysis Explained
Stocks
Fundamental Analysis Explained

Fundamental analysis means judging a stock by the health of the business behind it — earnings, debt, and valuation — rather than by its price chart.

By James Chen

Enterprise Value Explained
Stocks
Enterprise Value Explained

Enterprise value is what it would actually cost to buy an entire company, debt included and cash subtracted — a more honest price tag than market cap alone.

By James Chen

Buy and Hold Strategy Explained
Stocks
Buy and Hold Strategy Explained

The buy and hold strategy is about buying solid businesses and resisting the urge to trade around every market wobble, letting compounding do the heavy lifting over years.

By James Chen

Common Tax Filing Mistakes to Avoid
Tax Software
Common Tax Filing Mistakes to Avoid

Most tax filing problems come from a handful of avoidable mistakes. Here is what to watch for before you submit.

By Samantha Silberstein

Tax Software vs. Hiring a CPA: How to Decide
Tax Software
Tax Software vs. Hiring a CPA: How to Decide

Tax software handles well-defined situations well. A CPA earns their fee when your situation gets genuinely complex. Here is how to tell which you need.

By Samantha Silberstein

Free Tax Filing Options Explained (Including IRS Free File)
Tax Software
Free Tax Filing Options Explained (Including IRS Free File)

Free tax filing is real, but eligibility and coverage vary. Here is how the main free options work.

By Samantha Silberstein

Choosing Tax Software as a Self-Employed Filer
Tax Software
Choosing Tax Software as a Self-Employed Filer

Self-employment income adds real complexity to a tax return. Here is what to look for in software built to handle it.

By Samantha Silberstein

Choosing Tax Software for a Simple Tax Return
Tax Software
Choosing Tax Software for a Simple Tax Return

A simple tax return usually qualifies for free filing — here is how to confirm your situation actually fits, and what to check before you start.

By Samantha Silberstein

How to Choose Tax Filing Software: A Complete Guide
Tax Software
How to Choose Tax Filing Software: A Complete Guide

Choosing tax software comes down to a handful of factors: your tax situation, what the free tier actually covers, and how much support you need. Here is how to evaluate your options.

By Samantha Silberstein

Free vs. Paid Finance Apps: Is the Upgrade Worth It?
App Reviews
Free vs. Paid Finance Apps: Is the Upgrade Worth It?

A paid finance app isn’t automatically better than a free one. Here is how to decide which makes sense for you.

By Julius Mansa

Finance App Security: What to Check Before You Link Your Bank
App Reviews
Finance App Security: What to Check Before You Link Your Bank

Before connecting your bank account to any app, run through this security checklist first.

By Julius Mansa

What to Look for in a Net Worth Tracking App
App Reviews
What to Look for in a Net Worth Tracking App

Net worth tracking apps aggregate your entire financial picture. Here is what to check before linking everything to one dashboard.

By Julius Mansa

What to Look for in a Beginner Investing App
App Reviews
What to Look for in a Beginner Investing App

Beginner investing apps vary widely in fees, complexity, and support. Here is what actually matters when starting out.

By Julius Mansa

What to Look for in a Budgeting App
App Reviews
What to Look for in a Budgeting App

A good budgeting app should make tracking spending effortless. Here is what to evaluate before you commit to one.

By Julius Mansa

How to Evaluate Personal Finance Apps: A Complete Guide
App Reviews
How to Evaluate Personal Finance Apps: A Complete Guide

Before you link your bank account to any app, here is the framework we use to evaluate whether a personal finance app is trustworthy and worth using.

By Julius Mansa

Loan Origination Fees Explained
Loan Reviews
Loan Origination Fees Explained

An origination fee can quietly reduce how much loan money actually reaches you. Here is how these fees work and how to factor them in.

By Cierra Murry

How to Compare Personal Loan Offers Side by Side
Loan Reviews
How to Compare Personal Loan Offers Side by Side

Comparing loan offers is easier with a consistent method. Here is a step-by-step approach to evaluating multiple offers fairly.

By Cierra Murry

Online Lenders vs. Banks for Personal Loans
Loan Reviews
Online Lenders vs. Banks for Personal Loans

Online lenders and banks both offer personal loans, but the experience — and sometimes the terms — can differ significantly.

By Cierra Murry

Personal Loan Options When You Have Fair Credit
Loan Reviews
Personal Loan Options When You Have Fair Credit

Fair credit does not mean no options. Here is what to expect and how to compare personal loan offers when your score is in the middle range.

By Cierra Murry

What to Look for in a Debt Consolidation Loan
Loan Reviews
What to Look for in a Debt Consolidation Loan

A debt consolidation loan only helps if the math works in your favor. Here is what to check before you combine your debts into one loan.

By Cierra Murry

How to Evaluate Personal Loans: A Complete Guide
Loan Reviews
How to Evaluate Personal Loans: A Complete Guide

Comparing personal loans means looking past the advertised rate. Here is the framework we use to evaluate any lender or offer.

By Cierra Murry

How Geopolitical Events Affect Financial Markets
Global Economy
How Geopolitical Events Affect Financial Markets

Geopolitical events can move markets quickly. Here is how they transmit into stock prices, currencies, and commodities.

By Dara-Abasi Ita

Global Economic Indicators Every Investor Should Watch
Global Economy
Global Economic Indicators Every Investor Should Watch

A handful of economic indicators do most of the heavy lifting in understanding global economic conditions. Here is what to watch and why.

By Dara-Abasi Ita

Emerging Markets Investing: The Basics
Global Economy
Emerging Markets Investing: The Basics

Emerging markets offer growth potential alongside higher risk. Here are the basics every investor should understand before allocating capital.

By Dara-Abasi Ita

Currency Exchange Rates Explained: How They Work and Why They Move
Global Economy
Currency Exchange Rates Explained: How They Work and Why They Move

Currency values shift constantly. Here is what determines exchange rates and why they matter for international investing.

By Dara-Abasi Ita

How Global Trade Affects Financial Markets
Global Economy
How Global Trade Affects Financial Markets

International trade is one of the strongest links between economies. Here is how shifts in trade flow through to financial markets.

By Dara-Abasi Ita

Understanding the Global Economy: A Beginner's Guide
Global Economy
Understanding the Global Economy: A Beginner's Guide

The global economy links every national market through trade, capital flows, and shared institutions. This guide explains how it all fits together and why it matters to your portfolio.

By Dara-Abasi Ita

How to Use a Budgeting Calculator
Financial Calculators
How to Use a Budgeting Calculator

A budgeting calculator helps turn your income into a concrete spending and savings plan. Here is how to use one effectively.

By Chip Stapleton

How to Use a Mortgage Calculator
Financial Calculators
How to Use a Mortgage Calculator

A mortgage calculator estimates your monthly payment and total cost. Here is how to use one and what factors beyond the rate matter.

By Chip Stapleton

How a Loan Payment Calculator Works
Financial Calculators
How a Loan Payment Calculator Works

A loan payment calculator shows what a loan will actually cost you. Here is how the calculation works and what inputs matter.

By Chip Stapleton

How to Use a Retirement Calculator
Financial Calculators
How to Use a Retirement Calculator

A retirement calculator estimates whether your current savings rate is on track. Here is how to use one and interpret the results.

By Chip Stapleton

How a Compound Interest Calculator Works
Financial Calculators
How a Compound Interest Calculator Works

Compound interest calculators project how savings or investments grow over time. Here is how they work and what the inputs mean.

By Chip Stapleton

How to Use Financial Calculators to Make Better Decisions
Financial Calculators
How to Use Financial Calculators to Make Better Decisions

Financial calculators remove guesswork from compounding and amortization math. Here is how to use them well — and where their assumptions matter.

By Chip Stapleton