Marcus Sterling

Growth Marketing & Performance Media Strategist

Marcus leads performance marketing strategy, conversion rate optimization (CRO), and ROAS analytics. He writes in-depth guides on customer acquisition cost (CAC) reduction and multi-touch attribution modelling.

Ex-Agency VP • $50M+ Ad Spend Managed 1 Published Guides

Articles Authored by Marcus Sterling

1 Total

Editorial Sep 26, 2026 • 8 min read

Complete Editorial & Topic Benchmark Guide (2026)

Research insights and authoritative analysis published by Marcus Sterling.

Read Full Article

Back to All Writers & Editorial Board

AUTHOR CREDENTIALS & TOPICS

Core Expertise Areas:

Digital Marketing ROAS Optimization Paid Search CRO & CAC

Editorial Verification:

Articles by Marcus Sterling adhere to the Imperialpedia Editorial Policy, requiring primary source documentation, empirical data verification, and peer review.

Read Editorial Policy

Follow Marcus Sterling's Work

Get notified whenever Marcus Sterling publishes new research or analytical guides.